Research Examines Interplay Between Base and Add-On Products
Paper finds that managers considering complementary products to base products may want to educate their customers ahead of time for optimal sales benefit.
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NEWS
Life Success Reimagined
A Sam M. Walton College of Business researcher charted the mix of personality traits that are associated with various positive outcomes in life, from leadership to contentment.
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Chemical Engineering Professor Receives Prestigious CAREER Award
Karthik Nayani hopes to unravel DNA’s role in organizing the structure of cells and create a new method for rapidly detecting DNA.
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MULTIMEDIA
Mind Matters
For 50 years, a clinic run by the Department of Psychological Sciences has provided affordable, high-quality care. Director Jessica Fugitt discusses the clinic’s work on the latest “Short Talks from the Hill” podcast.
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State of the Arts
The School of Art has a mission to promote the arts across Arkansas. Director Rachel Debuque shares how the school created programs for K-12 students and their teachers.
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Smooth Moves: A Better Way to Rebuild Roads
Roads can last longer with an asphalt seal. But the traditional method of applying asphalt requires temperatures often higher than 250 degrees Fahrenheit. Andrew Braham, a professor of civil engineering at the University of Arkansas, has a better way: asphalt emulsions.
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CHiPs CTA
University Breaks Ground on One-of-a-Kind Semiconductor Facility
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